The future of marketing

Engine
The difference

The traditional marketing funnel is a linear model that focuses primarily on attracting new customers. Potential customers go through different phases, from awareness to purchase, after which they fall out of the funnel. After the sale, the relationship ends and all the energy you put into that customer is lost. A shame, isn't it?

The flywheel model takes a smarter approach to this. Customers are not an end point, but an ongoing part of your growth. By putting the customer first and continuing to invest in their satisfaction after the sale, they become the driving force behind your brand. Repeated purchases and recommendations make the flywheel spin faster and faster. And so the wheel keeps moving smoothly.

#Mand: Customers are no longer the end goal, but rather the engine behind your business growth.

What is the flywheel model?

The flywheel model is about the power of happy customers. Instead of focusing on bringing in new customers, the flywheel is about using existing customers as brand ambassadors. The faster your flywheel turns, the more energy it generates — and the faster your business grows.

This happens through three important phases: attract, engage and delight. Each phase accelerates your flywheel, while reducing friction (such as poor customer experiences or internal obstacles) makes the process run even more smoothly.

Hubspot
Attract, engage and delight

The flywheel runs at full power when each phase runs smoothly and enough effort is made to keep the flywheel turning. And this is where HubSpot comes in. HubSpot isn't just a CRM; it's the turbo that really gets your flywheel up to speed. With HubSpot, you can optimally support every phase of the flywheel.

In the attract-phase HubSpot helps you attract quality leads with powerful inbound marketing tools such as content creation and SEO optimization. In the engage-phase offers HubSpot automation such as personalized email campaigns and lead nurturing, which allows you to effectively convert leads into customers. And in the delight-phase: surprise and retain your customers with advanced customer support and feedback mechanisms.

What makes HubSpot truly unique is that it reduces friction — because the more friction, the slower the wheel rotates. By seamlessly integrating all your marketing, sales, and service tools, HubSpot ensures a smooth and consistent customer experience. This makes it easier to keep customers happy and engaged. The flywheel keeps turning and gets more and more speed. No funnel can compete with that.

With HubSpot's software, you can make your marketing truly contemporary.
Simon Renes - Effect Group Owner*

Not a fad
What is HubSpot

HubSpot is essential software for today's brands. In one super dashboard, your sales, marketing and service activities are brought together and managed. This is how all data from your website, campaigns, email marketing, social media marketing, CRM, content, sales, SEA and SEO comes together on the HubSpot platform.

The shift from funnel to flywheel is not a temporary trend, the flywheel is here to stay. HubSpot helps you accelerate your flywheel and provide customers with an experience that never ceases to surprise. This approach effortlessly translates into sustainable growth. So the wheel keeps turning without stopping!