From trading floor to workplace

We make a smart funnel out of the activation process. Because no matter how fun a bingo or ball pit is on the show floor, that's not the goal. You want to generate leads, bring your proposition to life, increase brand awareness or collect email addresses. With a well-thought-out plan, we ensure that.

How do you make people aware of an invisible struggle that Muscles for Muscles has been working for 25 years? With the concept “Staring for Muscles”, passers-by at Utrecht Central Station spent 25 seconds thinking about children with muscle disease during staredowns with well-known athletes. The staredowns made a huge impact and provided beautiful and intense moments that were shared en masse on social media.Staren voor Spieren’ stonden voorbijgangers op Utrecht Centraal tijdens staredowns met bekende sporters 25 seconden stil bij kinderen met een spierziekte. De staredowns maakten enorm veel impact en zorgden voor mooie en intense momenten die massaal gedeeld werden op social media.

During the FlowerTrials, visitors imagined themselves in an art gallery. PanAmerican Seed's focus products were given plenty of space to shine like true masterpieces on the wall. With next-level macro photography, an audio tour, and inspiring stories, every seed and flower became a vibrant experience.kunstgalerie. De focusproducten van PanAmerican Seed kregen alle ruimte om te schitteren als ware meesterwerken aan de muur. Met next-level macrofotografie, een audiotour en inspirerende verhalen werd elk zaadje en elke bloem een levendige ervaring.
The exhibition activation surprised visitors and marked the start of dozens of new relationships.

HP Instant Ink (“Never run out of ink”) is a treat for everyone who uses it. So also for teachers and students. We brought this promise to life with a class party at the National Education Exhibition. The vibrant, colorful stand attracted thousands of visitors who participated in activities, enjoyed treats and had a chance to win a real class party with a performance by none other than Maan! klassenfeest op de Nationale Onderwijs Tentoonstelling. De levendige, kleurrijke stand trok duizenden bezoekers die meededen aan activiteiten, genoten van traktaties en kans maakten op een echt klassenfeest met een optreden van niemand minder dan Maan!

The result? Every day, a packed exhibition stand, thousands of leads for HP and a very happy teacher who won a cool class party for her group 8!