Inclusiveness and diversity at events
Project manager Séla Diender shares her tips
Inclusion is now an important theme in the event world. When putting together the program, you are undoubtedly already working to balance the ratio between male and female speakers. But there is more to an event with inclusion and diversity. Séla works as a project manager at effect group* and has spoken to many organizations about the development of inclusiveness and diversity within their company.

In recent years, I have seen a great development in which organizations are increasingly putting inclusiveness and diversity higher on the agenda. At the same time, I also see that organizations are looking for how to make this part of an event.
The difference between inclusivity and diversity
We talk about inclusivity when differences between people are allowed to exist and these differences are respected. So inclusion says something about how we deal with diversity. It's about respect and acceptance for everyone, regardless of background, age, gender, religion, etc.
In the context of diversity at events, for example, is there a gender-neutral toilet, prayer room or flask room? Quite practical things actually.
How do you integrate this into a program?
I look at the diversity of speakers and the form of conveying the topic. Will it be a panel discussion, workshop or monologue? Here I include a speaker's background: what did a speaker experience? The personal story ensures greater understanding and recognition among the target group.
A location can add a lot to the experience. By taking into account catering needs and accessibility for people with disabilities. It is an overall picture that must match the target group and the objectives.

Five tips for Inclusiveness and Diversity at events
1. Identify where your target group is
Are you just around the corner? Then you might want to start raising awareness first through an informative session. Indeed, starting right away with an aerobics dance team consisting of drag queens can backfire if your colleagues are not used to it yet. Also look at how the target group is composed. Is an interpreter required or are there any restrictions that need to be taken into account.
2. Set your goals
Discuss with each other what the objectives should be and how the event can contribute to this. Do you want to express that your event is really accessible to everyone? Then an inclusive location is important. As an organization, do you have the goal to have a more inclusive hiring policy? Then you can put the program together in such a way that employees have tools at the end of the day to make better choices in their work.
3. Implementing your event
Time to get started with the exact translation of your goals. Which parts become optional and which are not? Can visitors order coffee with sign language on their own, or do you choose to have everyone order their drink like that? Then, when putting together the program, ensure a nice diversity of both men and women, different ages and backgrounds. This way, all your visitors feel represented and respected. The acts you choose, such as a comedian or a spoken word, can be taken into account in terms of content and have a customized contribution made. In addition to acts and entertainment, you can also work together. Take advantage of the event as a moment to have a conversation with each other during a round table session, debate or speed dates. In this way, the event will also be an accelerator of change.
4. After the event
Don't let the event be a one-off moment when you tackle the topic. The event is a means to let the subject live. Give the employees concrete assignments afterwards or opt for multiple events throughout the year where you will delve deeper into this topic.
5. Change is a process
Don't forget; inclusion & diversity is a process. And that process means working together step by step on inclusiveness and diversity. Make the topics negotiable within the organization, so that everyone will enjoy it. Put it on the agenda regularly and keep talking about it, it's essential to include employees and make change happen.
Sparring about your next event?
Contact Kirsten at kirsten@effectgroep.nl and learn how we can incorporate inclusivity and diversity into your next event.
