How do you attract visitors to your event?
No matter how big or small your event is, you naturally want visitors to actually come. You've thought of everything. A nice location, a kick-ass program with speakers and activities, delicious snacks, exciting drinks and a well-filled goodie bag at the door. Nothing can stand in the way of a successful event, right?

(n) someone is waiting for you
Guess again! Everyone has a busy schedule, everyone is invited to attend an average of 3 times a week, and everyone is flooded with information. So it becomes extra important to make the added value of your event clear to your potential visitor. Why doesn't he or she want to miss your event?
A good start is half the work
That process starts with the invitation, or even better, the save the date. The time to stimulate curiosity and create engagement. Once that first step has been taken, you naturally want to give your intended visitors a place to further seduce them, enthuse them and, of course, the most important thing: let them register! Setting up a successful funnel is the key to success here. And an event registration website offers a solution for this. The place where everything comes together, where information can be presented easily and attractively to potential visitors and where it is easy to register.
No more headaches
Enthusiastic guests, we understand that there is little more important to you than that! After all, they determine the success of your event. So it's important to know how many guests you can welcome, because that also determines the purchase of catering, transport, location and goodie bags. With an event registration website, you have everything under control. From there, you can carefree build your mailing lists and send save the dates, invitations and reminders. And... also handy: completely in line with the complex AVG. No overcrowded inboxes, no risk of 'reply all' or missing registrations.
All in one
In addition to the possibility of an optimal and hassle-free online registration process, an event registration website also offers you the option to provide participants with an e-ticket with a QR code. So you can easily keep track of who is actually there at the event. Always useful for the follow-up or survey after the event. And the best part is that the event registration website can be fully customized in the corporate identity of your event. That is how to combine the useful with the pleasant. That's how we like it!
Thought of everything
Good, so you've organized a wonderful event, your event registration has been professionally arranged and you're ready for it. Then also consider the following points. This is how you ensure that your event is completely irresistible:
- Use your (digital) invitation to seduce people. So don't tell everything right away. Make them curious, give them a sneak peek, give them a sneak peek. Make sure they have no choice but to go to the event registration site and sign up.
- Be clear in the next step. Provide a central CTA (call to action) button in your invitation that is accessible and appealing.
- Stay top of mind! There is usually quite a bit of time between the save the date and your event. There's nothing more annoying than falling back into oblivion. So send an update about your event from time to time.
- Think beyond the length of your nose. Develop a social media plan to attract visitors to your event and make sure your event is in the right mood on the day itself with event-style branding and signing.
- Don't make it too difficult for yourself and the potential visitor. Simple registration, clear information and a clear 'what's in it for me', that's what it's all about.
Good luck with your next event. And that the turnout should be fantastic!
Need help organizing your event?
Our head of creative is here for you! Mail Kirsten via kirsten@effectgroep.nl
