Labour market campaign

Beweging 3.0 is looking for colleagues in various positions. The regular way of recruiting caused insufficient responses in the very tight labor market. So it's time to take a different approach, because the results need to be better. And that's how our agency came into the picture for conceptual ideas, a cross-media campaign and the media plan.

Impact and goals

Beweging 3.0 is looking for colleagues in various positions. The regular way of recruiting caused insufficient responses in the very tight labor market. So it's time to take a different approach, because the results need to be better. And that's how our agency came into the picture for conceptual ideas, a cross-media campaign and the media plan.

After several sessions with employees, management and the board of directors, it quickly became clear that Movement 3.0 has a lot to offer employees. And this is where we found the campaign hook. Because the diversity of locations, functions and target groups ensures that there is always a job that suits you at Movement 3.0.

With the team, we delved deeper into people's motives. Why do people choose jobs? What are the considerations here? And what does Movement 3.0 have to offer in this? This resulted in eight great reasons that are central to the campaign.

Eye-catching campaign image

No second chance for a first impression. So our designers came up with a design that immediately stands out in the streets and on social media and that matches the corporate identity. In the image, real employees of Movement 3.0 play the leading role. In doing so, we use three blocks that represent your head, heart and feet. And this affects your ambitions and motives, your heart of care and the home situation you are in, respectively.

We developed a large package of content such as animations, videos and ads for social media and print media. The campaign will be rolled out over ten months with a strong focus on Facebook, the Google Marketing Platform and Instagram. With targeted out-of-home advertising, newspaper ads and door-to-door advertising and cinema advertising, you (as a target group) couldn't have missed the campaign!

On the career website, a special landing page has been set up that matches the campaign in terms of content and visual content. Candidates are invited to apply and apply for one of the open positions.

Internal activation

Our own employees are also involved in recruiting new colleagues. With an internal newspaper, we inform and activate colleagues to get moving ourselves. In addition, all employees receive a cool shopper bag, so that the campaign is also seen close to home. The nursing homes and residential care centers will receive a toolbox with promotional materials such as banners, posters, flyers and social media content. Because: you go faster alone, but together you can really get further!

The targeted cross-media approach has led to success. The dashboard has more than one million impressions on online media. As many as 15,000 unique visitors visited the landing page and 200 application forms were completed.

The offline elements have also contributed significantly to this, with a reach of over 290,000 in the Eemland region via, among other things, cinema advertisements, newspaper advertisements, posters, roadside signs, campaign newspapers and flyers.

In 10 months, the campaign has had an impact on several fronts, resulting in a significant increase in applications. We look back with pride on this effective campaign, there was plenty of movement!