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Blossom

Brand Re-fresh

Bloosem x effect group*: we were already neighbours and business partners. Now it was time to take a closer look at their fire.

Blossom specializes in digital strategies and helps companies strengthen their online presence. They are facing a new phase full of ambitions to grow further. And that fresh energy brought the insight that the brand needed to be renewed. So they got in the elevator to the 4th floor and knocked on our door.

The question

Ready for the future

Bloosem wants to position itself more strongly in the rapidly changing world of digital marketing. They have been in business for 20 years and need a fresh and forward-looking look that is even better suited to the current needs of their customers. In addition, they wanted to highlight their strategic expertise and their role as a digital partner more emphatically.

We set out to create a powerful brand story that underlines their role as a digital partner, combined with a fresh, modern visual update. Everything focused on one goal: a brand that is ready for the future.

Perfect connection

Visual refresh

Bloosem's visual identity was given a fresh, contemporary revamp that perfectly matches their strategic ambitions. Our design studio developed a powerful corporate identity that gives Bloosem a modern and professional look. The choice was made for colors that are current and will remain strong in the coming years. In combination with sleek shapes and a timeless design, Bloosem gets an appearance that is ready for the future. Everything has been designed with an eye for detail, so that the visual identity seamlessly matches their online and offline presence.

Outcome

sharp

A brand revamp that maintains the familiarity of the past 20 years, while at the same time enabling a contemporary positioning in the market. At Bloosem, they were already ready for the future, so is their brand now!

Thanks to the collaboration with effect group*, we can share Bloosem's vision in a new, fresh way! It also fits well with what we do as a marketing agency, so we are very happy with our new brand refresh.
Daan Huurdeman
Managing Director Bloosem
effect-makers

These effect makers provided just that little bit extra!

Creating your brand story today?

Contact Marlous at marlous@effectgroep.nl. She translates your brand challenge into a solution from our creative floor.

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