Medirisk, A surprising visual rebrand
For more than 30 years, Medirisk has been a trusted name in the healthcare sector, with expertise in patient safety and medical liability. But how do you stay recognisable and relevant?
With a visual rebrand that reflects what they stand for: care, trust and collaboration — ready for the future!
Ready for a fresh start
A fresh corporate identity that reflects Medirisk's core values and is ready for the future. That was the starting point. As we looked at their brand identity, we saw an opportunity to take a bigger approach. How do you create a visual identity that exudes trust, care and progress?
The answer lay in three clear goals:
- A modern, fresh look that remains recognisable, even with an updated logo.
- A stronger positioning as a reliable and progressive partner in the healthcare sector.
- A flexible corporate identity that has an impact on every means of communication — from print to digital.
A bold move: from update to complete rebranding
What started as a small adjustment grew into a bold proposal: a complete rebrand of the visual identity. With Medirisk's confidence in our pockets, we set to work on a surprising and innovative design.
The core of our approach:
- Logo: Subtle but powerful changes gave the existing logo a fresh and professional look.
- Colours and typography: A clear colour palette and modern typography that exudes care and trust.
- Visual language: A customized (partly AI-generated) visual style inspired by 3D paper art. It emphasizes layers, depth and collaboration — perfectly suited to Medirisk's mission.
Medirisk impresses
The renewed visual identity puts Medirisk firmly on the map as a reliable partner in healthcare. With an updated logo, fresh look and striking visual language, they are now making an impact on every means of communication.
The reactions from the organization and partners? Hit! This bold move turned out to be exactly what was needed to prepare Medirisk for the future. A new standard for care, trust and connection — and the bar is high.
These effect makers provided just that little bit extra!
Also a corporate identity that perfectly matches your brand identity?
Contact Marlon at marlon@effectgroep.nl and discover what we can do for your organization.
