Merkcampagne

The goal? Create a familiar story that shows what makes the schools unique: learning by doing and discovering what really suits you. Within 6 weeks, everything had to be in place: from strategy to elaboration, ready for the open days.

With input from brand owners, interviews with parents and a quick scan of the competition, we developed a rock-solid brand story and campaign: “Mavo. Of course, NXT Doorn.” Here, we emphasized pride and quality, especially in a region where MAVO is often undervalued. The result: a recognisable multimedia campaign with performance max, meta ads, newspaper ads and posters. Thanks to the use of recognisable style elements and motion design, a leap NXT Mandrel all over the eye.

Together with the school, we wrote a strong brand story that focuses on the student: “Here, your talent is a profession.” With a creative concept in which the space is literally and figuratively visible, we let students and parents experience that NXT Maarsbergen — the vocational college for VMBO and HAVO — is not just a school: it's a place where you grow by discovering.

We opted for a multimedia campaign, including performance max, meta-ads, door-to-door magazines and a sleek landing page. By putting students' talent at the center of the spaces where the practical courses are taught, the whole thing gets a fresh, recognizable and attractive character.

NXT Maarsbergen's response says it all. The brand story and concept perfectly matched their vision and attracted the attention of both students and parents. With its own sound and fresh visual style, NXT Maarsbergen is ready to welcome a new generation of dreamers, thinkers and doers. The campaign is also reusable, which is sustainable and also helps build long-term recognition.

Bull's eye!

For NXT Doorn, the brand story turned out to be “Mavo. Of course, “NXT Doorn” was a hit. The campaign proudly and confidently put MAVO on the map in the region, exactly as intended. With striking style elements and motion design, the message caught the eye everywhere. The first reactions were obvious: “Spot on!”

With both campaigns, NXT Maarsbergen and NXT Doorn have shown that they are ready for the future — and for new students who want to grow and discover.