An online platform
For sustainable farming entrepreneurship
LaMi is an initiative of the province of Utrecht. Working on sustainable agriculture and horticulture with financially healthy companies is key. LaMi (Agriculture and Environment in Utrecht) supports sustainable farming entrepreneurship. For example, by bringing parties together, setting up projects and stimulating the exchange of knowledge. And by sharing inspiration, research results and knowledge about vital business operations.
Developing a new platform
LaMi asked a number of digital agencies about their Plan of Action to develop the new online platform. And you guessed it :-), they chose the effect group* plan! The main wishes and requirements:
- Speed: Go Live within 6 weeks;
- User friendly & flexible CMS;
- Accessible website that complies with WCAG 2.1. Guidelines;
- Design from LaMi's visual identity;
- Safety: carry out pen tests;
- Target group: familiarise entrepreneurs with available subsidies;
- Interaction: bringing the target group into contact with the Countryside Coaches.
Sprinting with vision
In a number of sprints, we created the designs, wireframes and development. And that was partly thanks to the involvement of the client! The starting point was the personas: what information they are looking for and what are current themes. This created the basis for the main structure and underlying content pages with in-depth content, news, articles and projects.
Of course, conversion is key. For each persona, we defined the customer journey, including Call To Action. An example? Making contact with the rural coaches. Of course, we provided a thorough pentest before the completion of the site, so that security is guaranteed.
All checkmarks ticked
The end result is a beautiful and functional website that allows LaMi to move forward for a long time. Our developers have built a future-proof site with the famous effect group* code. With this foundation, we can further develop the website based on data and insights and keep it relevant for years.
These effect makers provided just that little bit extra!
A future-proof platform?
Contact Simon at simon@effectgroep.nl and discover the power of our dynamic code!
