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Ministry of BZK

Novi Conference

How do we distribute 41,543,000,000 m2?

With the National Environmental Vision (NOVI), the government provides a long-term vision of the future and development of the living environment in the Netherlands. The Ministry of BZK organises (annually) the NOVI conference for experts in the field and hundreds of stakeholders, stakeholders and interested parties. Because how do we distribute all those meters together? We were instructed to achieve real results with this first live conference.

Question

Making an impact

The client had clear goals in mind: the conference should make an impact, increase engagement with the theme, make new connections and accelerate progress. From the first invitation, the tone must be set: you want to be there, you want to contribute to this. The event must be a total experience where content and form reinforce each other.

And a special request

And last but not least, a wonderful request: please communicate with that typical effect group* touch. So the tone-of-voice, short copy, drivers and intruders can raise the corner of the mouth, raise an eyebrow or spark some fun... We should do that...

The effect

Full bin

To experience is to be there

No second chance for a first impression. So online video! A save the date by Dichtwater that involves and activates the work field. This hits the target group straight in the heart and head, because all tickets were booked within a few days. And the reserve list was also quite full. So a dream start.

#samenversnellen

The conference provided the real acceleration. The opening and closing made an impression. And the workshops and sub-sessions brought deepening, connection and concrete insights. All this in a decor and ambiance where the theme was implemented down to the smallest details and experiences. Check out the video below. #thisishowwedo

Together, you will move forward

A deep bow

Behind the scenes

A three-minute video... Behind it is a whole world of creativity, communication and production. Dozens of meetings with the client, location, technology and speakers. Hundreds of emails with participants and workshop supervisors. Carts full of content and boxes full of content. And go through quite a few nights and meet deadlines.

Teamwork

So just because it's possible, we take a deep bow to the tireless efforts of the effect makers, our great business partners and loyal suppliers, the location, catering and technology. And for the client who has placed their trust in us. We hope that we have delivered real results. Thanks!

Design, copy, concept, productie en regie

Deze effectmakers werkten mee aan de NOVI-conferentie.

effectmaker Marijn Klouwen
Marijn Klouwen
Senior Project Manager
effectmaker Ronald van Spanjen
Ronald of Spain
Graphic Designer
effectmaker Sandra Teune
Sandra Teune
Senior Project Manager
projectmanager bij effectgroep* Sela Diender
Sela Diender
Project Manager
art director bij effectgroep* Anouk Dijkstra
Anouk Dijkstra
Art Director

Making an impact together?

Make an appointment with Kirsten. That is always going to be a valuable conversation.

Get in touch
head of creative bij effectgroep* Kirsten Flik
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