Positioning a strong brand
From brand essence to website
Prikkl offers insight into finances and has the mission to help employees in all phases of their lives make financial choices, take advantage of opportunities and prevent stress. The promise is financial insight that will really help you for the rest of your life. In addition, fill InCENSE the gap between the many online apps and portals on one side and traditional high-priced financial advisors on the other.
A new phase
Prikkl is ready for the next step. Ready for scaling up. Ready to provide the Netherlands with good and thorough financial insight. In order to take this step, there is a need to implement consistent, recognisable and professional communication. The question from Prikkl was therefore “can effect group* help us get the basics in order and thus make us campaign-ready?” In other words: help us sell ourselves! A question that sounded like music to our ears...
Consistent communication
For Prikkl, it was important that the next step in brand development contributes to the organization's strategic goals and growth. Specifically, we formulated the following goals:
- Further professionalization of the brand.
- Consistent and recognisable communication.
- A clear and powerful brand story.
- Development of a new website.
The basics in order
Professionalization of the corporate identity
The visual identity was upgraded and so did the means of communication, from leaflets, presentations to socials. We also took a look at the visual language and adapted the icon set.
A powerful message
It was quickly clear to us that Prikkl can really mean something for people. But this story easily gets covered up or bogged down in details. What was missing was a powerful brand story and proposition. Those few words that tell you what you stand for as a brand. That promise that customers can always count on.
With “Financially Stronger. 'Certainly forward', our copywriters hit the mark immediately.
Website and socials
All roads lead to URL. So we sink our teeth into the website. There was no shortage of content, but the customer journey was less pleasant. We developed wireframes and an intuitive navigation structure. The web design really brought the new visual identity to life and the content was adapted to the different target groups. Visitors can get started themselves with tips, with calculation tools and ask for help from a money coach or financial advisor. Through smart API links, visitors get immediate insight into their financial situation. We also gave the social media channels a design upgrade.
All checkmarks ticked
The best results come when the agency and client work intensively together. And Prikkl shares that vision with us! In not too long, we made the brand future-ready and provided consistent communication. The basis is in place and Prikkl is ready to provide the whole of the Netherlands with good and thorough financial insight.
Developing a strong brand?
Make an appointment with Marlous and find out how we make brands more relevant. You can reach her at 030-410 07 90 or 030-410 07 90 of Marlous@effectgroep.nl
