Labour market campaign
Healthcare facility QuaRijn, represented in the Netherlands by 1,200 paid employees and 600 volunteers, was looking for a way to attract new staff in (elderly) care. Whether we wanted to develop a labour market campaign. But one that would really touch and stand out, even among existing employees.
Do it really differently
Our creative team had one mission: it had to be different, really different. The tone of voice, the visual language, the whole picture. We agreed that we either wanted to score 100 points with the creative concept, or with our tail between our legs out the door. But not in between. Because in the current labor market, there are already so many campaigns, especially in healthcare. So things had to be different. And it became different.
The 'why' at the center
We looked at the job profiles from the vacancies and realized that there was a huge opportunity there. Because it is not Quarijn who is looking for new employees, but it is elderly people who are looking for someone to help them, listen, have a chat, take care of them. We opted for a strategy from the soft side of the profession, the deeper motivation to choose this profession.
.avif)
The voice of the elderly
Based on the needs of the elderly, we gave them a voice in the campaign. Will you be my listening champion? My lucky guy? My heart warmer? The visuals ensured that the campaign is engaging and has a nice, emotional charge. And the healthcare professionals? They responded massively to the campaign!
Deze drie effectmakers leverden nét dat beetje extra!
Are you also ready for strong labour market communication?
Are you looking for a labour market campaign that really matters? Get in touch with Marlous for a campaign that makes a difference.
Mail Marlous via marlous@effectgroep.nl
