Royal IHC

The summer period is a great time to pause, look back and look ahead. Especially for Royal IHC after a turbulent period. The new strategy has been rolled out and its ambitions are splashing. Employees should be proud of themselves and each other. Together, they are shaping the maritime future. How do we give that feeling a summer booster?

Fun with content

The assignment was to involve employees and their supporters even more in the organization. And the summer magazine should:

• Explain the new strategy in an attractive way;
• Let young and old have fun on vacation;
• Increasing internal pride.

A glossy one with beautiful articles and big photos and a vacation book full of puzzles. Although that didn't fit together at first glance, there was a great desire to combine it. By applying the same atmosphere and elements in both forms, a recognizable and appropriate whole was created. The vacation book was developed in a slightly smaller format and was placed as an insert in the magazine. This way, it can be read and used by all family members at home, without losing the magazine's beauty.

The result is impressive! A glossy of over 40 pages and a 20-page holiday activity book full of puzzle fun. Realized in quite a short lead time. Once again, this project has proven that cooperation and co-creation between agency and client really lead to great results. Thank you Royal IHC for trusting us!