Recruitment campaign
Crazy about Quantum, crazy about customers
With 1,700 colleagues, 110 stores, 2 distribution centers and a webshop, Kwantum is an integral part of the Dutch street scene. As the supplier of wall, window and floor products, almost everyone in the Netherlands has something from Kwantum.
Recruiting new colleagues
A large number of vacancies and the ambition to grow. This takes more than the regular way of recruiting new colleagues, so it was right Quantum join us. And we rolled out the red carpet. Because these are challenges that we are really working hard on.
Inside and out
The goal of the campaign was to achieve as many qualitative applications as possible. Clear! But just as important was the goal to strengthen the employer brand. As we say: open the front door and keep the back door closed.
Surprisingly different
Conceptual ideas
The campaign for Quantum revolved around the creative hook “Crazy on Customers, Crazy on Quantum”. Where our own employees were photographed at their own locations and in the studio. This is why we deliberately chose a striking back wall in a beautiful shade of blue. Unlike what you might be used to from Quantum. But that's why it's very striking. The color also works very well with Kwantum's recognizable orange.
Media Strategy
We developed a Social First media plan based on Google's well-known See Think Do strategy. With a strong focus on conversion from Facebook and Instagram. And as measurable goals: clicks to the campaign website and qualitative applications.
Point of sale
Kwantum has 110 stores, where visitors who already love Kwantum come every day. So we developed a toolkit for all stores with promotional tools for exposure from the shop floor.
Great...!
By using Facebook Lead Ads, we made applying as easy as possible. This turned out to be an interesting addition to this campaign, as the number of applicants rose rapidly.
In the first three months, the campaign delivered the following results:
- Total number of impressions 1,519,766
- Unique range: 608,602
- Click-to-campaign site 15,175
- Number: applicants 350
The results have exceeded expectations and the campaign is being further optimized and extended. We have now also developed campaigns for Kwantum for the recruitment of salespeople, assembly specialists and logistics employees. And we provided the design and copy for the working at site.
So yes, we also love Quantum (and they love us: -).
Recruiting new colleagues?
Are you ready for a recruitment campaign with impressive results? Then talk to Marlous. You can reach her at 030 410 07 90 or mail to 030 410 07 90 of mail naar marlous@effectgroep.nl.
