Sagra di Better Hearing

The question was clear! Come up with the overall concept and organize the kick-off, award show and subsequent party. And make an impression with this, so that we have no reason to write a new desk pitch in the coming years. A great challenge for our creative team!

Better Hearing is part of the Amplifon Group, headquartered in Italy. As a reward, the winners of the “shopping competition” will have the opportunity to visit the Italian headquarters. Traditionally, the Italian CEO comes to the Netherlands to update the employees, thank them and announce the winners. But what do we do with colleagues who don't win a trip to Italy?

Italian Sangria

Right! Then we'll just bring Italy here. A Sagra is an Italian village festival. We created a Sagra at the DeFabrique event location in Maarssen, complete with pizza bakers, village idiots, tastings, fun acts and the always cozy light. After the award show (in another room), Paolo Conte's beautiful “via con me” sounded, then the gates to the Sagra di Beter Horen opened.

The first part of the evening was dedicated to the plenary kick-off and announcement of the winners. Enthusiast Jan Versteegh brought pace and energy to the program from the stage, which consisted of presentations, videos and room interaction. Afterwards, the winners in the various categories were announced, with loud applause from colleagues, management and the CEO. Then we invited the guests to visit the cozy Sagra... where it remained unsettled for a long time.

The question was clear! Come up with the overall concept and organize the kick-off, award show and subsequent party. And make an impression with this, so that we have no reason to write a new desk pitch in the coming years. A great challenge for our creative team!