Hackers under the dome
Exhibition concept and customer event
In recent years, HP has made many developments in the field of cyber security. Their printers and laptops, among others, are in the highest security segment. To make this known to IT professionals in the business market, HP wanted an impressive exhibition stand and presentation of their brand for the Infosecurity fair. Visitors to the stand had to get acquainted with the high security standards and techniques that HP software and printers have in a remarkable way.
A rich history with a modern twist
Our digital team visits the Old Holland mini museum and learns about its rich history. They translate this into a beautiful timeline on the website. The comprehensive product range is presented clearly and color cards provide the best possible impression of the available colors per product.
.avif)
Beyond expectations!
The exhibition stand was remarkable with a gigantic projection dome that attracted a lot of attention. The dome symbolized the world of HP. Video content was shown in the dome to cyber security awareness to increase. The hostesses, armed with HP devices, subjected visitors to a short safety quiz; how safe is your printer? The HP specialists were then ready to provide visitors with immediate advice. This sales funnel resulted in 300+ leads during the trading days, far more than the pre-formulated goals!
Parallel to the fair, we organized a private lunch for HP relations in the old prison in downtown Utrecht, with an exclusive presentation by Mafiaboy about the mindsetfrom a hacker.
.avif)
These effect makers provided just that little bit extra!
Want to brainstorm about an exhibition concept without obligation?
Kirsten is there for you and has answers to all your questions! Mail Kirsten via kirsten@effectgroep.nl.
