Digital orientation

How do we inform parents of group 8 students about the educational offerings and profile of 4 schools? “Come up with a concept that allows us to reach, engage and convince parents and children of their choice of school,” was the client's question.

Digital Orientation Route

Choosing a school is not easy. Parents and children gather information, ask friends and family, and visit schools. It's a month-long process. We have translated this into Digital Orientation Routes: online campaigns that allow each school to present itself optimally.

For each school, we developed a unique 8-week information route with all the content that parent and child need to make a good choice of school. Parents signed up for one or more routes with their email address and regularly received personalized emails with short videos, interesting articles, digital school tours and invitations to online open days.

We have carefully translated the schools' profiles into digital content, which provided parents and children with a wealth of information. In a period of 8 weeks, each school was able to present itself optimally. Meridian College states that it wants to continue using the Digital Orientation Route in the coming years.