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Content creator test Galaxy Watch tijdens het event
breakdancer tijdens evenement
uitzicht vanaf Ocean Diva tijdens launch evenement georganiseerd door effectgroep*
Launch event Samsung Galaxy Unpacked op varende locatie
influencers maakt foto op launch event Samsung
activatie van nieuwe tech product Samsung
lancering nieuwe producten van Samsung
Event

Samsung Galaxy Unpacked

Can we kick it? Yes, we can! As Samsung's new partner, we immediately got a great challenge: producing the launch event of the year. At Samsung Galaxy Unpacked, the new Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Buds3, Galaxy Buds3 Pro, and Galaxy Watch 7 and Galaxy Watch Ultra were launched.

The challenge

One premium brand experience

Samsung's question? One premium brand experience in both the Netherlands and Belgium. Where the latest innovations come to life in experiences so that customers, store staff, content creators and press can be the first to experience the latest products and features.

uitzicht vanaf Ocean Diva tijdens launch evenement georganiseerd door effectgroep*
Ocean Diva Nova als eventlocatie
lancering nieuwe producten van Samsung
breakdancer tijdens evenement
activatie van nieuwe tech product Samsung
Content creator test Galaxy Watch tijdens het event
uitzicht vanaf Ocean Diva tijdens launch evenement georganiseerd door effectgroep*
bezoekers tijdens launch evenement georganiseerd door evenementenbureau
Ocean Diva Nova als eventlocatie
The approach

On the waves

Our answer was the brand new CO2-neutral sailing location Ocean Diva Nova, where we built one setup that allowed the ship to travel “on brand” to Rotterdam and Antwerp. Ocean Diva Nova waarop we één setup bouwden waarmee het schip ‘on brand’ naar Rotterdam en Antwerpen afreisde.

An innovative solution for an innovative brand.

It was a 2-day event where the power of our blend was really visible. From creative concept to cool experiences and from video content to branding and signing design at the location.

Launch event Samsung Galaxy Unpacked op varende locatie
Top title

Outcome

0
%

of visitors are considering buying a Samsung

0

average visitor rating for the event

0

average score for catering, location and presentation

Very proud of the result we achieved with our effect makers and the Samsung team. Thank you Samsung Benelux for this <flipping>amazing collaboration!

effect-makers

These effect makers provided just that little bit extra!

effectmaker Tamar Nijenhuis
Tamar Nijenhuis
Project Manager
creative Afra Hendriks effectmaker
Afra Hendriks
Creative
effectmaker Sandra Teune
Sandra Teune
Senior Project Manager
grafisch vormgever bij effectgroep* Corianne Visser
Corianne Visser
Graphic Designer
effectmaker Mariska van Eijden
Mariska van Eijden
Motion Graphic Designer
projectmanager bij effectgroep* Sela Diender
Sela Diender
Project Manager
art director bij effectgroep* Anouk Dijkstra
Anouk Dijkstra
Art Director
CEO Simon Renes
Simon Renes
CEO (founder)
Head of creative Kirsten Flik
Kirsten Flik
Head of Creative

Ready for an unforgettable brand experience?

Mail Kirsten via kirsten@effectgroep.nl for an inspiring introduction to our agency.

Get in touch
head of creative bij effectgroep* Kirsten Flik
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